About
"I am an ambitious visionary with a positive and curious outlook on life"
Career
Visual Merchandiser
Marks and Spencer, Oxford Street
January 2025 to present
Creating and maintaining eye catching displays across fashion and home ware departments.
Visual Merchandiser
Sostrerne Grene, Kings Cross
March 2024 to January 2025
Working as part of the store management team my responsibilities include creating and maintaining exciting visual displays across all areas of the store. Collaborating with head office and the store manager in making commercial decisions based on sales figures, placing the right products at the right locations on the shop floor for the best results.
Dressing all store windows according to company guidelines but also creating eye catching window displays based on my own ideas and research.
Visual Merchandiser
John Lewis & Partners, Oxford Street
February 2022 to March 2024
Creating and maintaining eye catching displays across all floors.
Pulling looks and styling mannequins on womenswear and menswear.
Dressing windows according the latest trends and guidelines.
Supporting with setting up pop up shops and press shows, launching in store campaigns and promotions.
Marks and Spencer, Oxford street, Nov/2018..
Visual Merchandiser
Working as part of the VM team across all departments in the store including Womens wear, Mens wear, Home wear and Childrens wear.
My daily tasks include dressing and styling mannequins in the windows as well as on the shop floor, creating and maintaining exciting displays, planning moves, merchandising new collections
and providing great customer service.
House Of Fraser, London, Nov/2016-Nov/2018
Senior Visual Merchandiser
Creating eye catching displays In store as well as in Shop Windows according to company guidelines and by looking at the commercial needs of the business.
Placing and storing promotional signage and props,
training and coaching new team members, leading the Visual team, attending and supporting at Model Store setups and pop-up shops.
American Eagle, Westfield London, Nov/2015-Nov/2016
Visual Lead
Coaching and supervising the visual team.
Merchandising the new collections on the shop floor according to company guidelines, styling mannequins, creating eye catching window displays, providing excellent customer service, implementing signage and making commercial decisions based on analysing sales reports and KPI's.
Gap, Finsbury Pavement, London. Sep/2014-Nov/2015
Visual Supervisor
My responsibilites included coaching and managing the store team. Merchandising the new collections on the shop floor and styling mannequins according to company guidelines and of the highest standard.
Implementing promotional signage material in windows and in store.
Made sure company standards were maintained on the shop floor as well as in the stock room.
Created and maintained eye catching window displays.
Assisted with the launch of new collections at other Gap stores all across central London.
Primark, Oxford Street West, London. Dec/2012-Sep/2014
Visual Merchandising Supervisor Coached and supervised the VM team at Primarks flagship store on Oxford Street , ensured window displays and mannequin styling was of the highest standard and to company guidelines, performed regular competitor shops to keep up to date with the key seasonal trends, monitored effectiveness of VM displays and identified commercial opportunities, liaised closely with department managers to ensure effective stock maintenance relating to VM displays, liaised with head office VM team to share ideas, oversaw displays and merchandising for Primarks concession at Selfridges.
Primark, Oxford Street, London. July/2012-Dec/2012 Visual Merchandiser My daily tasks included mannequin styling, implementing POS and pulling looks for feature walls in the departments for Mens wear, Ladies fashion, Accessories, Children, Lingerie and Homeware, Creating and maintaining displays in shop windows as well as on the shop floor.
Frontrow London, feb/2012-may/2012
Assistant Stylist
Assisted with model castings and creating looks for fashion shows and photo shoots.
Unconditional (Flagship Store, Covent Garden), dec/2011-mars/2012
Visual Merchandiser/Sales Assistant
Unconditional is a luxury fashion brand for men and women, designed and made in England.
My job included merchandising stock on the shop floor and in the windows as well as providing great customer service.
Education
Handelsakademin, 2008-2010
Visual Merchandising
Qualified vocational education that mixes theoretic courses with work placements at leading companies within the retail business.
http://handelsakademin.se/
Accademia Italiana - Florence, 2002-2003
Studied Graphic Design, Illustration and Fine Art.
Among the subjects studied were Photoshop, Illustrator, Art History and Figure Drawing.